AI-powered tool for tracking competitors’ business activities and financials.
Owler is a business insights and competitive intelligence platform that provides users with detailed information on companies, including financial data, news, and competitor analysis. Owler aggregates data from a variety of sources, offering insights into company performance, leadership changes, funding events, and more. The platform is widely used by sales teams, marketers, and business analysts to track competitors, identify market opportunities, and stay informed about industry trends.
Key Features
- Company Profiles: Owler offers detailed profiles for millions of companies, including information on revenue, employee count, funding, and leadership.
- Competitor Tracking: Users can track competitors and receive alerts on significant changes, such as new product launches, mergers, and leadership changes.
- News and Insights: Owler aggregates news articles and press releases related to tracked companies, providing users with up-to-date information on industry developments.
- Daily Snapshot Emails: The platform sends daily emails summarizing important updates and news related to tracked companies and competitors, helping users stay informed without needing to log in.
- Customizable Alerts: Users can set up customizable alerts for specific events, such as funding rounds, executive changes, or acquisitions, ensuring they never miss critical updates.
- Community Insights: Owler leverages its community of users to provide additional insights, such as company ratings, growth predictions, and competitive rankings.
Benefits
- Comprehensive Company Data: Owler provides a wealth of information on millions of companies, making it a valuable resource for competitive analysis and market research.
- Real-Time Updates: The platform’s alerts and daily snapshot emails ensure that users stay informed about important developments related to their competitors and industry.
- Enhanced Sales and Marketing Strategies: By providing detailed insights into competitors and market trends, Owler helps sales and marketing teams craft more effective strategies.
- Time Savings: Owler’s automated alerts and aggregated news save users time by delivering the most relevant information directly to their inboxes.
Strong Suit
Owler’s strongest feature is its comprehensive company profiles and real-time updates, making it an essential tool for sales teams, marketers, and business analysts who need to stay informed about competitors and industry developments.
Pricing
- Free Plan: Offers access to basic company profiles and limited alerts, suitable for individual users.
- Pro Plan: $99 per month, providing more detailed company data, enhanced alerts, and additional features for professionals and teams.
- Enterprise Plan: Custom pricing, designed for larger organizations with advanced needs for competitive intelligence and company tracking.
Considerations
While Owler provides valuable business insights and competitive intelligence, it may not offer the depth of analysis found in more specialized platforms focused on specific aspects of digital marketing or competitor tracking.
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Summary
Owler is a robust business insights and competitive intelligence platform that provides detailed information on companies, including financial data, news, and competitor analysis. Its comprehensive company profiles, real-time updates, and customizable alerts make it an essential tool for sales teams, marketers, and business analysts looking to stay informed about competitors and industry trends. While it excels at delivering business insights, Owler may need to be supplemented with more specialized tools for those requiring in-depth analysis of specific digital marketing activities.
