WhatRunsWhere: The Competitive Intelligence Tool for Digital Advertising

WhatRunsWhere is a competitive intelligence tool focused on digital advertising, providing businesses with insights into their competitors’ online ad strategies. It allows users to see where competitors are placing their ads, what creatives they are using, and which networks they are targeting. This information is invaluable for businesses looking to optimize their own digital advertising campaigns, uncover new opportunities, and stay ahead of the competition in the ever-evolving online advertising landscape.

Key Features:

• Ad Placement Tracking: WhatRunsWhere allows businesses to track where their competitors are placing ads across the web, including display and mobile networks. This insight helps businesses identify high-performing ad placements and explore new advertising opportunities.
• Creative Analysis: The platform provides detailed information on the creatives used in competitors’ ad campaigns, including images, videos, and ad copy. This feature helps businesses understand what type of content resonates with audiences and informs their own creative strategies.
• Network and Traffic Source Analysis: WhatRunsWhere offers insights into which ad networks and traffic sources competitors are using to drive traffic to their sites. This data helps businesses make informed decisions about where to allocate their advertising budgets for maximum impact.
• Historical Data: The platform provides access to historical data on competitors’ ad campaigns, allowing businesses to analyze trends over time and understand how competitors’ strategies have evolved. This feature is particularly useful for identifying seasonal trends and long-term advertising tactics.
• Competitor Monitoring: WhatRunsWhere enables users to monitor specific competitors, tracking changes in their ad strategies over time. This ongoing monitoring helps businesses stay up-to-date with competitors’ tactics and adjust their own strategies accordingly.

Benefits:

• Enhanced Advertising Strategy: By providing detailed insights into competitors’ ad placements, creatives, and networks, WhatRunsWhere helps businesses refine their own advertising strategies, improve ROI, and reduce wasted ad spend.
• Time-Saving Intelligence: WhatRunsWhere aggregates data from across the web, saving businesses the time and effort of manually tracking competitors’ ad activities. This allows marketers to focus on strategic decisions rather than data collection.
• Uncover New Opportunities: The platform’s insights into ad networks and traffic sources help businesses discover new advertising opportunities and explore untapped markets, potentially leading to increased traffic and conversions.
• Historical Campaign Analysis: Access to historical data allows businesses to analyze competitors’ past campaigns, providing valuable context for understanding current strategies and predicting future trends.

Strong Suit: WhatRunsWhere’s strongest feature is its ability to provide detailed competitive intelligence specifically focused on digital advertising. Its insights into ad placements, creatives, and networks are crucial for businesses looking to optimize their ad spend and outperform competitors in the digital space.

Pricing:

• Starter: $299 per month, suitable for smaller businesses or individual advertisers who need basic access to competitive ad data.
• Advanced: $399 per month, includes more in-depth data, additional user seats, and broader access to ad networks and historical data.
• Enterprise: Custom pricing, tailored for large organizations or agencies that require extensive competitive intelligence and access to the full suite of WhatRunsWhere’s features.

Considerations:

• Cost: WhatRunsWhere is a premium tool, and its pricing may be a barrier for smaller businesses or those with limited advertising budgets. It’s important to evaluate whether the insights provided align with your advertising goals and justify the investment.
• Niche Focus: While WhatRunsWhere excels at providing competitive intelligence for digital advertising, businesses looking for broader digital marketing insights (beyond just ads) may need to complement it with other tools.

Summary: WhatRunsWhere is a specialized competitive intelligence tool focused on digital advertising, providing businesses with valuable insights into competitors’ ad placements, creatives, and networks. Its detailed data helps businesses optimize their own ad campaigns and discover new advertising opportunities. While it’s a powerful tool for those specifically focused on digital ads, its premium pricing and niche focus may require consideration, particularly for businesses with broader digital marketing needs.