Best Newsletter Platforms for Small Business in 2025 ► DwarfsPlanet

Introduction

In today’s digital world, email newsletters are a powerful tool for small businesses to engage with their audience, build relationships, and drive conversions. But not all businesses have the budget for premium email marketing services. Luckily, there are several free newsletter platforms that offer great features to help you start or scale your email marketing efforts without breaking the bank.

Here, we will explore the 10 best free newsletter platforms for small businesses in 2025, providing an overview of each platform, its key features, and why it could be the right choice for your business.

List of Free Newsletter Platforms:

1. Mailchimp

Purpose: Email Marketing & Automation
Best For: Small businesses and startups looking for a robust free newsletter platform.

Mailchimp is one of the most popular email marketing platforms, offering a generous free plan for small businesses. With Mailchimp’s free plan, you can send up to 10,000 emails per month to 2,000 subscribers. It includes features like email templates, basic automation, and audience segmentation.

Key Features:

Pre-built Email Templates: Design professional newsletters without coding.
Basic Automation: Automate welcome emails, follow-ups, and more.
Analytics Dashboard: Track the performance of your emails with real-time data.

Limitations:
The free plan has limited automation capabilities, and there’s a Mailchimp branding in emails.

Why It Matters: Mailchimp’s ease of use and wide range of features make it a top choice for small businesses wanting to build and scale email marketing campaigns without upfront costs.

2. Moosend

Purpose: Email Marketing & Automation
Best For: Small businesses looking for advanced automation in a free plan.

Moosend is an affordable email marketing platform that offers unlimited emails with its free plan. Small businesses benefit from its drag-and-drop email editor, advanced automation features, and AI-powered segmentation tools. It’s perfect for businesses looking to create personalized campaigns.

Key Features:

Unlimited Emails: Send as many newsletters as you want.
Advanced Automation: Automate campaigns, segment audiences, and create complex workflows.
A/B Testing: Test different subject lines, content, and layouts to optimize performance.

Limitations:
The free plan only supports one user and has limited integration options.

Why It Matters: Moosend offers advanced automation and personalization tools that are typically reserved for premium platforms, making it a great option for small businesses on a budget.

3. Sendinblue

Purpose: Email Marketing, SMS Marketing, and CRM
Best For: Small businesses that need multi-channel communication in one platform.

Sendinblue is a versatile platform that combines email marketing with SMS campaigns and CRM tools. The free plan lets you send 300 emails per day to unlimited subscribers, making it ideal for businesses with larger contact lists. It also includes marketing automation, list segmentation, and transactional emails.

Key Features:

Multi-Channel Marketing: Combine email and SMS marketing.
Advanced CRM: Manage your customer relationships within the platform.
Transactional Emails: Automate order confirmations, receipts, and other critical emails.

Limitations:
Daily email send limit of 300 emails, which might be restrictive for growing businesses.

Why It Matters: Sendinblue’s multi-channel marketing capabilities and unlimited subscribers make it a powerful choice for businesses looking to grow and scale their audience engagement.

4. MailerLite

Purpose: Email Marketing & Website Building
Best For: Small businesses looking for simplicity and ease of use.

MailerLite is a simple, easy-to-use platform designed for small businesses. With its free plan, you can send up to 12,000 emails per month to 1,000 subscribers. MailerLite also includes a drag-and-drop editor, customizable templates, and basic automation features.

Key Features:

Landing Page Builder: Create simple, effective landing pages to grow your email list.
Email Templates: Customize professional-looking emails quickly.
Subscriber Management: Manage and segment your email lists easily.

Limitations:
The free plan offers basic automation and doesn’t include advanced reporting or integrations.

MailerLite is perfect for businesses new to email marketing and looking for an intuitive platform that focuses on simplicity.

5. Benchmark Email

Purpose: Email Marketing
Best For: Small businesses looking for advanced email design features.

Benchmark Email offers a free plan that includes 3,500 emails per month for up to 500 subscribers. It focuses heavily on design, providing a robust drag-and-drop email builder and a wide selection of templates. It’s perfect for businesses that prioritize visually appealing newsletters.

Key Features:

Drag-and-Drop Editor: Design stunning emails without coding knowledge.
A/B Testing: Optimize campaigns by testing different designs, subject lines, and more.
Automation Workflows: Set up automated email sequences for specific customer actions.

Limitations:
The subscriber limit is relatively low compared to other free platforms.

Benchmark’s emphasis on design and ease of use makes it ideal for businesses looking to create professional-looking newsletters.

6. Mailjet

Purpose: Email Marketing & Transactional Emails
Best For: Small businesses needing transactional email support.

Why Mailjet is Essential for Small Businesses:

Mailjet offers a free plan that allows you to send up to 6,000 emails per month (200 emails per day) to unlimited contacts. Its standout feature is the ability to handle both marketing and transactional emails, making it ideal for e-commerce businesses that need to send order confirmations, shipping updates, etc.

Key Features:

Unlimited Contacts: Manage a large email list without worrying about limits.
Transactional Email Support: Send automated order confirmations, password resets, etc.
Collaborative Email Design: Team members can work on email designs together.

Limitations:
The daily email limit may not suit businesses with higher email volumes.

For businesses that need to send both marketing and transactional emails, Mailjet offers a solid free plan with collaborative features for team management.

7. HubSpot Free CRM

Purpose: Email Marketing & Customer Relationship Management (CRM)
Best For: Small businesses that want to integrate email marketing with a free CRM.

HubSpot offers a powerful free CRM that includes basic email marketing tools. You can create up to 2,000 email sends per month, which integrates seamlessly with its CRM to manage leads, track customer interactions, and automate email workflows.

Key Features:

Built-In CRM: Manage contacts, track sales leads, and store customer data.
Email Templates: Create and send personalized email newsletters.
List Segmentation: Segment your contact list for more targeted email campaigns.

Limitations:
The free email tools are relatively basic, with more advanced features reserved for paid plans.

HubSpot is an excellent choice for small businesses looking to combine email marketing with a CRM system to build relationships and nurture leads.

8. MailPoet

Purpose: WordPress Plugin for Email Marketing
Best For: Small businesses running WordPress sites.

MailPoet is a WordPress plugin that allows you to send newsletters directly from your WordPress dashboard. With the free plan, you can send up to 5,000 emails per month to 1,000 subscribers. It’s perfect for businesses that want to integrate email marketing with their WordPress site.

Key Features:

Seamless WordPress Integration: Manage newsletters directly from WordPress.
Custom Signup Forms: Create and embed signup forms to grow your email list.
WooCommerce Integration: Perfect for e-commerce businesses using WooCommerce.

Limitations:
You need to be running a WordPress site to use this platform.

If your business is built on WordPress, MailPoet is an easy-to-use, free solution for managing email marketing without leaving your website dashboard.

9. Sender

Purpose: Email Marketing & Automation
Best For: Small businesses seeking simplicity and powerful automation features.

Sender offers a user-friendly interface with a generous free plan, allowing businesses to send up to 15,000 emails per month to 2,500 subscribers. It includes automation features like abandoned cart emails, welcome emails, and more.

Key Features:

Advanced Personalization: Create personalized emails based on customer behavior.
Automation Sequences: Automate follow-ups, welcome series, and transactional emails.
Detailed Analytics: Track open rates, click rates, and performance of your campaigns.

Limitations:
Automation features are somewhat basic compared to paid options.

Sender provides excellent value for small businesses looking to leverage automation in their email marketing without spending money on premium tools.

10. Zoho Campaigns

Purpose: Email Marketing & CRM Integration
Best For: Small businesses looking for email marketing with CRM integration.

Zoho Campaigns offers a free plan that includes up to 12,000 emails per month for 2,000 subscribers. It integrates seamlessly with Zoho CRM, making it perfect for businesses that already use Zoho’s ecosystem. The platform also provides basic automation features to help you stay connected with your audience.

Key Features:

CRM Integration: Sync your email campaigns with Zoho CRM for lead nurturing.
List Segmentation: Target specific groups of contacts with personalized emails.
Drag-and-Drop Editor: Design professional emails without any coding.

Limitations:
The free plan lacks some advanced automation features available in paid plans.

Zoho Campaigns is a great option for businesses using Zoho CRM, offering seamless integration to help you manage email marketing and customer relationships in one place.

Conclusion

Email newsletters are a vital tool for small businesses to engage with customers and build long-term relationships. By choosing the right free newsletter platform, you can automate your email marketing, create beautiful campaigns, and track results without needing a big budget. The 10 platforms listed here provide powerful tools for small businesses to grow their audience and nurture leads.
Whether you prioritize automation, design, or CRM integration, these free platforms will help you send professional newsletters, grow your email list, and increase customer engagement in 2025. Pick the one that aligns best with your business needs and start building your email marketing strategy today.