Ahrefs Site Audit: The Comprehensive Tool for Technical SEO and Site Health

Ahrefs Site Audit is a comprehensive site auditing tool designed to help users identify and fix technical SEO issues on their websites. It crawls the entire website to assess its health, providing detailed insights into various technical SEO factors, including crawlability, indexability, site speed, and internal linking. Ahrefs Site Audit is ideal for SEO professionals, web developers, and digital marketers looking to maintain a healthy website and improve their search engine rankings.

Key Features:

• Technical SEO Analysis: Performs a comprehensive audit of the website, checking for technical SEO issues such as broken links, redirect chains, missing alt attributes, duplicate content, and more.
• Core Web Vitals Monitoring: Monitors Core Web Vitals metrics, such as Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS), to ensure optimal user experience and SEO performance.
• Crawlability and Indexability Checks: Analyzes the crawlability and indexability of a website, identifying issues like robots.txt errors, noindex tags, and canonicalization problems.
• Site Structure Visualization: Provides a visual representation of the site structure, including internal linking, helping users understand the flow of link equity and optimize their internal linking strategy.
• Customizable Crawl Settings: Allows users to customize crawl settings, such as user-agent selection, URL parameters, and crawl speed, to tailor the audit to their specific needs.
• Scheduled Audits and Alerts: Supports scheduled audits and sends alerts for newly detected issues, helping users stay on top of their website’s health.
• Integration with Ahrefs Suite: Seamlessly integrates with other Ahrefs tools, such as Site Explorer, Keywords Explorer, and Content Explorer, for a comprehensive SEO strategy.

Benefits:

• In-Depth Technical SEO Insights: Provides a comprehensive analysis of technical SEO issues, helping users identify and fix problems that could impact search visibility and performance.
• Core Web Vitals Focus: Monitors Core Web Vitals metrics, ensuring that websites meet Google’s standards for speed and user experience.
• Customizable and Flexible: Offers customizable crawl settings, allowing users to tailor the audit to their specific needs.
• Integrated with Ahrefs Tools: Works seamlessly with other Ahrefs tools, providing a complete solution for SEO management.

Strong Suit:

Ahrefs Site Audit is known for its comprehensive technical SEO auditing capabilities, customizable crawl settings, and integration with the broader Ahrefs suite, making it an excellent choice for SEO professionals and web developers.

Pricing:

• Lite Plan: $99/month, includes access to Site Audit, 500 crawled pages per month, and basic SEO tools.
• Standard Plan: $199/month, includes 1,500 crawled pages per month, 5 projects, and additional features like historical data.
• Advanced Plan: $399/month, includes 5,000 crawled pages per month, 25 projects, and advanced features like custom reports.
• Agency Plan: $999/month, includes 10,000 crawled pages per month, 100 projects, white-label reports, and API access.

Considerations:

• Higher Cost for Larger Sites: Pricing can increase significantly for larger websites that require more crawled pages or advanced features.
• Requires Ahrefs Subscription: Site Audit is part of the broader Ahrefs suite and cannot be purchased separately, which may require users to invest in the entire platform.
• Primarily Focused on Technical SEO: Focuses on technical SEO and site health; may not provide as comprehensive on-page SEO recommendations as tools like SEMrush or Moz.

Summary:

Ahrefs Site Audit is a comprehensive tool for technical SEO and site health, providing in-depth insights into technical issues, Core Web Vitals, and crawlability. It is ideal for SEO professionals, web developers, and digital marketers looking to maintain a healthy website and improve their search engine rankings. However, its higher cost for larger sites and focus on technical SEO may require consideration for users needing more comprehensive on-page SEO tools.