Localeze: The Data Aggregator for Managing Local Business Listings

Localeze (a Neustar service) is a leading data aggregator that helps businesses manage their local business listings across multiple online directories, search engines, GPS services, and navigation platforms. Localeze ensures accurate and consistent business information is distributed to a wide network of publishers, helping businesses improve their visibility in local search results. Localeze is ideal for businesses, agencies, and enterprises looking to maintain consistent local listings across a broad range of platforms.

Key Features:

• Data Distribution: Distributes business information to a vast network of over 100 online directories, search engines, GPS services, navigation apps, and data aggregators, ensuring broad visibility across the web.
• Data Management: Provides tools for managing and updating business information, ensuring that any changes to business name, address, phone number (NAP), or other details are quickly reflected across all connected platforms.
• NAP Consistency: Ensures consistent NAP information across all platforms, reducing the risk of conflicting data that could harm local SEO performance.
• Annual Data Refresh: Offers an annual data refresh to maintain accuracy and consistency in business information across all directories and platforms.
• Integration with Major Platforms: Partners with major platforms like Google, Bing, Apple Maps, Facebook, and Yelp, ensuring that business data is widely distributed and visible.
• API Access: Provides API access for businesses and agencies to automate the management and distribution of business information across their network.

Benefits:

• Broad Distribution Network: Distributes business information to a vast network of online directories and platforms, ensuring broad visibility and reach for local businesses.
• Ensures NAP Consistency: Helps maintain accurate and consistent NAP information across all platforms, reducing the risk of data conflicts and improving local SEO performance.
• Automated Data Management: Automates the process of managing and updating business information, saving time and effort for businesses and agencies.
• Trusted by Major Platforms: Partners with major search engines, GPS services, and navigation apps, enhancing the credibility and visibility of local business listings.

Strong Suit:

Localeze is known for its extensive data distribution network and strong partnerships with major platforms, providing a reliable solution for businesses looking to manage their local listings and maintain consistent NAP information across the web.

Pricing:

• Annual Subscription: Typically around $297/year per location for businesses looking to manage their listings across Localeze’s distribution network.

Considerations:

• Higher Annual Cost: The annual subscription cost can be relatively high for small businesses or those with multiple locations, especially compared to other local SEO tools.
• Limited Features Beyond Data Aggregation: Primarily focuses on data aggregation and distribution; may not provide additional local SEO tools like citation tracking, competitor analysis, or rank tracking.
• No Direct Control Over Listings: Some changes may take time to propagate across the network, and businesses may not have direct control over how their information appears on all platforms.

Summary:

Localeze is a data aggregator that helps businesses manage their local business listings across multiple online directories, search engines, and GPS services. It is ideal for businesses, agencies, and enterprises looking to maintain consistent local listings across a broad range of platforms. However, the higher annual cost and limited features beyond data aggregation may require consideration for smaller businesses or those looking for a more comprehensive local SEO tool.