SEO and marketing tool with competitor analysis.
Raven Tools is an SEO and marketing reporting platform that offers a range of features for keyword research, backlink analysis, site audits, rank tracking, and competitor analysis. It is designed to help digital marketers, SEOs, and agencies manage their campaigns, track performance, and generate detailed reports. Raven Tools integrates with various third-party data sources, including Google Analytics, Google Search Console, and social media platforms, providing a unified view of marketing performance.
Key Features:
- SEO Auditor: Conduct in-depth site audits to identify technical SEO issues and opportunities for improvement.
- Keyword Research: Discover new keywords with metrics like search volume, competition, and estimated traffic.
- Rank Tracking: Monitor keyword rankings across multiple search engines, locations, and devices with regular updates.
- Backlink Analysis: Analyze backlink profiles, including total backlinks, referring domains, anchor texts, and link status.
- Competitor Research: Track competitors’ keyword rankings, backlink profiles, and site performance to identify opportunities and threats.
- Custom Reporting: Generate customizable, white-label reports for clients or internal use, with drag-and-drop functionality.
- Marketing Integrations: Integrates with tools like Google Analytics, Google Search Console, Facebook Ads, and Twitter, allowing for comprehensive reporting.
Benefits:
- Comprehensive Reporting Capabilities: Offers extensive reporting features with customizable, white-label reports for clients or internal use.
- Integrated Marketing Tools: Combines SEO data with social media and PPC metrics for a complete view of marketing performance.
- User-Friendly Interface: Simple, intuitive interface makes it easy for users to create reports and manage campaigns.
- Affordable Pricing: Provides a range of affordable plans, making it suitable for small businesses and agencies.
Strong Suit:
Raven Tools is known for its robust reporting capabilities and integration with multiple data sources, making it an excellent choice for agencies and digital marketers who need to create detailed, client-ready reports.
Pricing:
- Small Biz Plan: $39/month, includes 2 domains, 800 tracked keywords, and 20,000 crawled pages.
- Start Plan: $79/month, includes 4 domains, 1,500 tracked keywords, and 40,000 crawled pages.
- Grow Plan: $139/month, includes 10 domains, 2,500 tracked keywords, and 80,000 crawled pages.
- Thrive Plan: $249/month, includes 20 domains, 5,000 tracked keywords, and 160,000 crawled pages.
- Lead Plan: $399/month, includes 40 domains, 7,500 tracked keywords, and 320,000 crawled pages.
Considerations:
- Limited Data Depth: The depth of data provided for some metrics may not be as comprehensive as in more specialized tools like Ahrefs or SEMrush.
- Fewer Advanced SEO Features: Focuses more on reporting and less on advanced SEO features like competitor keyword gap analysis or advanced backlink data.
- Interface Can Feel Dated: Some users may find the interface less modern compared to other tools.
Tool for analyzing competitors’ website traffic.
Tool for tracking competitor rankings and strategies.
Backlink analysis tool for competitor research.
Summary:
Raven Tools is a versatile SEO and marketing reporting platform that integrates with multiple data sources to provide a comprehensive view of marketing performance. It is ideal for agencies and digital marketers who need to create detailed, client-ready reports. While it offers robust reporting capabilities, it may lack some of the advanced features and data depth found in more specialized SEO tools.
