Monitor daily changes in rankings for any keyword.
SEMrush Position Tracking is a powerful rank tracking tool within the SEMrush suite that enables users to monitor their website’s keyword rankings and visibility in search engines across multiple locations and devices. It provides daily updates on keyword positions, tracks competitors, and offers insights into SERP features. SEMrush Position Tracking is ideal for SEO professionals, digital marketers, and businesses looking for detailed keyword tracking and competitive insights to improve their search performance.
Key Features:
- Daily Keyword Tracking: Provides daily updates on keyword positions, allowing users to track their SEO performance in real-time and respond quickly to changes.
- Local and Mobile Tracking: Tracks keyword rankings across different geographic locations and devices (desktop, mobile, and tablet), helping users optimize for local and mobile search.
- Competitor Tracking: Monitors competitors’ keyword positions and visibility, offering insights into their strategies and helping users identify opportunities for improvement.
- SERP Features Analysis: Tracks the presence of SERP features (like featured snippets, local packs, and sitelinks) where the website appears, helping users understand their visibility in search results.
- Share of Voice Metrics: Measures share of voice (SoV) for target keywords, helping users gauge their overall presence and visibility in the search landscape.
- Custom Alerts and Notifications: Sends custom alerts for significant ranking changes or specific thresholds, enabling users to stay updated on their SEO performance.
- Historical Data and Trend Analysis: Provides access to historical ranking data, allowing users to analyze trends over time and assess the impact of their SEO efforts.
- Integration with SEMrush Suite: Seamlessly integrates with other SEMrush tools, such as Keyword Magic Tool, On-Page SEO Checker, and Backlink Analytics, for a comprehensive SEO strategy.
Benefits:
- Comprehensive Tracking Features: Offers a wide range of tracking features, including local and mobile tracking, competitor analysis, and SERP features monitoring, providing a holistic view of SEO performance.
- Daily Updates: Provides daily keyword position updates, allowing users to monitor changes in real-time and respond quickly.
- Competitive Insights: Helps users understand their SEO performance relative to competitors, providing data-driven insights for improvement.
- User-Friendly Interface: Designed with a user-friendly interface that makes it easy to set up and manage rank tracking projects.
Strong Suit:
SEMrush Position Tracking is known for its comprehensive tracking features, daily updates, and integration with the broader SEMrush platform, making it an excellent choice for SEO professionals and digital marketers.
Pricing:
- Pro Plan: $129.95/month, includes access to Position Tracking, 500 keywords to track, 5 projects, and basic SEO tools.
- Guru Plan: $249.95/month, includes 1,500 keywords to track, 15 projects, and additional features like historical data.
- Business Plan: $499.95/month, includes 5,000 keywords to track, 40 projects, white-label reporting, and API access.
- Custom Plan: Tailored pricing for enterprises and agencies with specific needs.
Considerations:
- Higher Cost for Full Features: Pricing can be relatively high for smaller businesses or individual users needing access to the full range of tracking features.
- Requires SEMrush Subscription: Position Tracking is part of the broader SEMrush suite and cannot be purchased separately, which may require users to invest in the entire platform.
- Learning Curve: The extensive range of features may have a learning curve for new users or those unfamiliar with SEMrush’s platform.
Fast and accurate rank tracking tool.
Track keyword rankings and SERP features.
Track keyword positions and historical data.
Summary:
SEMrush Position Tracking is a comprehensive tool for monitoring keyword rankings and visibility, providing detailed insights into SEO performance across multiple locations and devices. It is ideal for SEO professionals and digital marketers looking for a data-driven approach to tracking and improving their search visibility. However, its higher cost and requirement for a SEMrush subscription may require consideration for smaller businesses or those looking for a standalone tool.
