Implements schema markup for content read aloud by voice assistants.
Speakable Schema is a type of structured data markup from schema.org specifically designed to help search engines identify content that is suitable for text-to-speech conversion in voice search results. It allows content creators, publishers, and SEO professionals to mark up specific sections of their text that are optimized for voice search, making it easier for voice assistants like Google Assistant and Amazon Alexa to read the content aloud to users. Speakable Schema is ideal for news publishers and content creators who want to enhance their content’s visibility and usability in voice search.
Key Features:
- Text-to-Speech Optimization: Marks up specific sections of content (like headlines, summaries, or key points) that are most relevant for voice search, ensuring these sections are prioritized for text-to-speech conversion.
- Supports Voice Assistants: Optimizes content for voice assistants like Google Assistant and Amazon Alexa, making it easier for these platforms to deliver voice-friendly content to users.
- Increases Content Discoverability: Enhances the likelihood of content being featured in voice search results by signaling to search engines which parts of the content are most suitable for voice queries.
- Simple Integration: Implemented using structured data markup (JSON-LD format), which can be added to the HTML code of web pages to help search engines understand the content better.
- Improves User Experience: By optimizing content for voice search, it enhances user experience for those using voice-enabled devices, helping to capture more voice search traffic.
Benefits:
- Optimizes Content for Voice Search: Improves the chances of content being read aloud in voice search results, enhancing visibility and engagement for voice search users.
- Supports SEO Strategy: Complements overall SEO efforts by providing additional signals to search engines about the relevance and quality of the content.
- Improves Accessibility: Helps make content more accessible to users who rely on voice search and text-to-speech technology.
- Free to Use: Does not require any subscription or purchase; it’s a free schema type that can be implemented by adding markup to a website’s HTML.
Strong Suit:
Speakable Schema is known for its ability to optimize specific sections of content for voice search, making it an essential tool for news publishers and content creators who want to increase their visibility in voice search results.
Pricing:
- Free: Speakable Schema is a free structured data markup from schema.org that can be implemented on any website.
Considerations:
- Limited to News Content: Currently, Google supports Speakable Schema for news content in English in the U.S., so its use may be limited for other types of content or regions.
- Requires Technical Knowledge: Implementation requires knowledge of HTML and structured data markup, which may require technical assistance for some users.
- Dependent on Search Engine Adoption: Effectiveness depends on search engines’ adoption and usage of the schema, which may vary.
Tool for assessing your site’s voice search readiness.
Tool for monitoring and optimizing local voice search performance.
Tool for creating and implementing schema markup for voice search.
Summary:
Speakable Schema is a structured data markup that helps optimize specific sections of content for voice search, making it ideal for news publishers and content creators looking to enhance their visibility in voice search results. However, its current limitations to news content and regions, as well as the need for technical implementation, may require consideration for broader content strategies.
