Professional networking site popular in German-speaking countries.
Xing is a professional networking platform with over 19 million users, primarily in German-speaking countries like Germany, Austria, and Switzerland. It is designed for professional connections, career development, job searching, and business networking, similar to LinkedIn. Xing is ideal for businesses, recruiters, and professionals looking to build professional relationships, find talent, and establish a presence in the DACH region (Germany, Austria, Switzerland).
Key Features:
- Professional Profiles and Network Building: Allows users to create detailed professional profiles, connect with colleagues and industry peers, and expand their professional network.
- Groups and Events: Supports groups based on industries, interests, and locations, facilitating professional discussions, networking, and knowledge sharing. Also offers event management tools for organizing professional events.
- Job Board and Recruiting Tools: Provides a job board for posting and finding jobs, with advanced search filters and recruitment tools for employers.
- Company Profiles: Enables companies to create profiles to showcase their brand, share content, and engage with potential employees and partners.
- Xing Ads: Offers advertising options, including Display Ads, Sponsored Posts, and Job Ads, with targeting based on industry, job title, location, and other professional criteria.
- Xing Premium: A subscription plan that provides additional features such as profile visitors, advanced search filters, message templates, and enhanced visibility.
User Demographics:
- German-Speaking Professionals: Predominantly used by professionals in Germany, Austria, and Switzerland, with a strong focus on business networking and career development.
- Mid to Senior-Level Professionals: Attracts a wide range of professionals, from entry-level to senior executives, with a focus on mid to senior-level professionals.
- Industry-Specific Communities: Popular among users interested in industry-specific networking, knowledge sharing, and job opportunities.
Pricing for Advertising:
- Cost per Click (CPC): Typically ranges from $2 to $6, depending on targeting options, ad format, and competition.
- Cost per Mille (CPM): Averages between $5 and $15, influenced by audience size, engagement rates, and ad objectives.
- Minimum Ad Spend: Xing Ads requires a minimum budget, which varies depending on the campaign type and target audience.
Considerations:
- Regional Focus: Primarily effective for businesses targeting German-speaking markets, with limited reach outside the DACH region.
- Limited Global Reach: Unlike LinkedIn, Xing has a smaller user base and less international reach, making it less suitable for global marketing strategies.
- Premium Subscription Costs: Advanced features and visibility on the platform require a premium subscription, which may not be ideal for all users.
Free speech social network with minimal content moderation.
Social network focused on free speech.
Video platform and social network with a focus on free speech.
Summary:
Xing is a professional networking platform ideal for businesses, recruiters, and professionals looking to build relationships, find talent, and establish a presence in German-speaking markets. It offers tools for professional networking, job searching, and targeted advertising. However, its regional focus and limited global reach may require consideration for users targeting a more diverse or international audience.
